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Until recently, the majority of UK and USA companies outsourcing their customer contact services tended to look to outsourcing companies in India, since operational costs are lower than in the US, UK and the rest of Europe. However, continually interrupted power supply issues, accent issues and a lower productivity rate, are encouraging organizations to consider Pakistan as the offshore outsourcing service provider.
Companies who have done outsourcing to India have found that many sales have been lost and customers dissatisfied, since they are unable to understand the Indian operators English.
Pakistan is emerging as the destination of choice for IT outsourcing in Pakistan for the following reasons:
